Faith, Hope, Dream, Breathe, Peace, Live, Karma

In early 2002, I was a busy mother of two small children with an intense love for yoga. With the support of my family, I decided to get my yoga certification. Soon I began teaching several classes and instructing professional athletes and formed Athletes Yoga, LLC. I was lucky enough to juggle motherhood, teach yoga and contribute articles to such publications as Sports Illustrated, Fitness Magazine and Bicycling Magazine.

Yoga addresses issues with our physical body, and also enhances our spiritual qualities. My goal as a teacher was to inspire each student to live in a better, healthier, and more positive way. One of my classes consisted of a fabulous group of women, who soon became like sisters to me. Over the next five years, our journey together was a combination of joys and sorrows. We shared life experiences with each other: the death of a parent, cancer, divorce, the birth of babies and the challenges of facing middle age! One morning before class, I thought about the qualities in myself that I would like to enhance. I came up with Enthusiasm, Gratitude, Optimism, or the acronymEGO.


I told my students to write it on their mirrors in lipstick, to make it their new mantra ~ go ahead and have a big EGO! Without knowing it, I created my first tee shirt idea. I then created other “blessing” acronyms that struck a chord in my life; FAITH, HOPE, DREAM, BREATHE, PEACE, LIVE, KARMA. I was inspired to create the LIVE, (Love Imagine Value Embrace), shirt for my mother Marriann who was courageously handling breast cancer for the 3rd time. Sadly, her journey ended in 2009, but her spirit lives on through the LIVE tee. After she passed it inspired me to start a non profit called Chemo Companions, where we provide companionship and a Chemo Comfort goodie bag for chemo patients. For more information please see our site at

In keeping with our commitment to actively support non-profit organizations, some of Chewylou’s tee shirts are screen printed at Michael’s Garden. At Michael’s Garden, adults with special needs learn vocational skills by trained professionals to create quality products for Chewylou. The employees hand-embellish each tee with Swarovski crystals and the screen printing is done by their adult clients in one of their production centers, ACCEL (Arizona Center for Education and Life skills). Chewylou also uses ACME Screen Prints, Arizona’s “Greenest” screen printer.

Because we like to do good while looking good, Chewylou Designs™ actively supports valuable charitable organizations; The Lupus Foundation of America, Planting Peace, Best Friends Animal Rescue, Faces of Hope Fund and Chemo Companions (founded by Alyssa Dinowitz).

What does it mean to LIVE like Chewylou? We Love, Inspire, Value and Embrace life. How do we keep our EGO in check? With Enthusiasm, Gratitude and Optimism! The mission of Chewylou Designs™ is to inspire goodness through positive thought and promote physical and spiritual strength. We encourage you to live with Gratitude, Joy and with the Hope that Kindness Wins. Thank you for embracing our style and for supporting our message. HOPE, DREAM & HAVE FAITH!